Shah, Kruti. <br/><br/>
Advertising and integrated marketing communicatons / 
Kruti Shah. 
 - xxviii, 889 pages :   illustrations ;   24 cm. 
<br/><br/>Includes index. 
<br/><br/> College of Business and Accountancy 
<br/><br/><label>ISBN: </label>9781259026058 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.  <br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>659.1/Sh13