Baran, Stanley J., <br/><br/>
Mass communication theory :  foundations, ferment, and future / 
Stanley J. Baran, Dennis K. Davis. 
 - Seventh edition. 
 - xxi, 408 pages ;  24 cm. 
 - Cengage series in mass communication and journalism .
 - Cengage series in mass communication and journalism. .
<br/><br/>Includes bibliographical references (pages 371-396) and index. 
<br/><br/>Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research. 
<br/><br/> Provides a comprehensive and historically based introduction to mass communication theory. This title traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. 
<br/><br/> College of Arts and Sciences 
<br/><br/><label>ISBN: </label>9781285052076 (pbk.) 1285052072 (pbk.) 
<br/><br/><label>LCCN: </label>2013949097 
<br/><br/><label>Nat. Bib. No.: </label>GBB3A5919  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016547531  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Philosophy.
<br/><br/><label>LC Class. No.: </label>P90  / .B285 2015 
<br/><br/><label>Dewey Class. No.: </label>302.2301/B23