Wilcox, Dennis L.

Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. - 5th ed. - xxiv, 584 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references (p. 555-565) and index.

College of Business and Accountancy

0321015479

97009228


Public relations.
Public relations--United States.

HM263 / .W49 1998

659.2/W64