Wilcox, Dennis L.
Public relations : strategies and tactics /
Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee.
- 5th ed.
- xxiv, 584 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. 555-565) and index.
College of Business and Accountancy
0321015479
97009228
Public relations.
Public relations--United States.
HM263 / .W49 1998
659.2/W64