Banaag, Francis B.

Strategic marketing management / Francis B. Banaag, Nemesio Barboza, Rome Sherriff G. Montoya. - viii, 164 pages : illustrations ; 24 cm.

OBE Approach

Includes bibliographical references.

College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management


Text in English

9789719654995 (pbk)


Marketing--Management.
Strategic planning.

658.802 B22 2018