Banaag, Francis B.
Strategic marketing management /
Francis B. Banaag, Nemesio Barboza, Rome Sherriff G. Montoya.
- viii, 164 pages : illustrations ; 24 cm.
OBE Approach
Includes bibliographical references.
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
Text in English
9789719654995 (pbk)
Marketing--Management.
Strategic planning.
658.802 B22 2018