Keyton, Joann.  <br/><br/>
Communication research :   asking questions, finding answers / 
Joann Keyton, North Carolina State University. 
 - Fifth edition. 
 - xxv, 331, G-12, R-23, I-17 pages :  illustrations ;   23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Section 1: Research basics. Introduction to communication research --<br/>The research process: getting started --<br/>Research ethics --<br/>Section 2: Quantitative communication research. Introduction to quantitative research --<br/>Measurement --<br/>Populations, samples, and sample size --<br/>Quantitative research designs --<br/>Surveys and questionnaires --<br/>Descriptive statistics, significance levels, and hypothesis testing --<br/>Testing for differences --<br/>Testing for relationships --<br/>Quantitative analysis of text --<br/>Reading and writing the quantitative research report --<br/>Section 3: Qualitative communication research. Introduction to qualitative research --<br/>Designing qualitative research --<br/>Qualitative methods of data collection --<br/>Analyzing qualitative data --<br/>Reading and writing the qualitative research report. 
<br/><br/> CAS  Bachelor of Arts in Communication 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>9781260085044 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication -- Research.
<br/><br/><label>Dewey Class. No.: </label>302.2072 K52 2019