Mediated communication / 
edited by Philip M. Napoli. 
 - xi, 683 pages :  illustrations ;  25 cm. 
 - Handbooks of communication science (HoCS),  volume 7  2199-6288 ; .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Beginnings: origins of mediated communication research / Everette Dennis -- Media effects / Michael Elasmar -- Media usage / Sora Park -- Media technology adoption / John Carey -- Audience behavior / James G. Webster -- Audience reception / Kim Christian Schrøder -- Content creation / Jill Edy -- Media evolution / Carlos Scolari -- Network analysis / Matthew Weber -- Content analysis / Jim McNamara -- Ratings analysis / Thomas Ksiazek -- Surveys / Paul Lavrakas. 
<br/><br/> "Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on intellectual foundations, theoretical perspectives, methodological approaches, context, and contemporary issues, this volume is a valuable resource for media scholars and students"-- 
<br/><br/> CAS  Bachelor of Arts in Communication 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>9783110478648 
<br/><br/><label>LCCN: </label>2018016484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Research.<br/>Communication and technology--Research.
<br/><br/><label>LC Class. No.: </label>P91.3  / .M3914 2018 
<br/><br/><label>Dewey Class. No.: </label>302.23 M46 2018