Kerin, Roger A.  <br/><br/>
Marketing / 
Roger A. Kerin; Steven William Hartley 
 - Fourteenth edition 
 - xliii, 734 pages :   colored illustrations ;   28 cm. 
<br/><br/> "This international student edition is for use outside of the U.S." - Cover<br/>Includes index. 
<br/><br/>Part 1: Initiating the marketing process --<br/>Part 2: Understanding buyers and markets --<br/>Part 3: Targeting marketing opportunities --<br/>Part 4: Satisfying marketing opportunities --<br/>Part 5: Managing the marketing process. 
<br/><br/> College of Business and Accountancy  Marketing Management 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>9781260092110 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>Dewey Class. No.: </label>381 K45 2019