TY  - BOOK
AU  - Feltus,William J.
AU  - Goldstein,Kenneth M.
AU  - Dallek,Matthew
TI  - Inside campaigns: elections through the eyes of political professionals 
SN  - 9781544316741 (Paperback : acidfree paper)
AV  - JK2281 .F45 2019
U1  - 324.70973 F34 2019 23
PY  - 2019///
CY  - Washington, DC, USA
PB  - CQ Press, an Imprint of SAGE Publications, Inc.
KW  - Campaign management
KW  - United States
N1  - Previous edition: 2017; Includes index; Preface -- Acknowledgments -- List of Tables, Figures, and Boxes -- 1. Losing and winning: The craft and science of political campaigns -- 2. Political math -- 3. Political historian and data scientist: Charting a path to victory through information and analysis -- 4. Entrepreneur and chief financial officer: Launching and sustaining the campaign -- 5. Team builder: Embracing the personal side of politics -- 6. Ideologist and policy wonk: Standing for something -- 7. Marketing maven: Reaching the campaign's target voter audiences -- 8. Producer and stage manager: Creating and presenting the campaign's messages -- 9. Spinmeister: Navigating the news landscape -- 10. Field general: Waging the war on the ground -- 11. Strategy enforcer and team builder: Keeping a day-to-day focus on the long-term path to victory -- 12. Candidate caretaker and confidant: Handling details and building trust; CAS; Bachelor of Arts in Political Science
ER  -