Feltus, William J., <br/><br/>
Inside campaigns :  elections through the eyes of political professionals / 
William J. Feltus, Washington Media Scholars Foundation, Kenneth M. Goldstein, University of San Francisco, Matthew Dallek, George Washington University. 
 - Second Edition. 
 - xviii, 347 pages :  illustrations ;  23 cm 
<br/><br/> Previous edition: 2017.  Includes index. 
<br/><br/>Preface -- Acknowledgments -- List of Tables, Figures, and Boxes -- 1. Losing and winning: The craft and science of political campaigns -- 2. Political math -- 3. Political historian and data scientist: Charting a path to victory through information and analysis -- 4. Entrepreneur and chief financial officer: Launching and sustaining the campaign -- 5. Team builder: Embracing the personal side of politics -- 6. Ideologist and policy wonk: Standing for something -- 7. Marketing maven: Reaching the campaign's target voter audiences -- 8. Producer and stage manager: Creating and presenting the campaign's messages -- 9. Spinmeister: Navigating the news landscape -- 10. Field general: Waging the war on the ground -- 11. Strategy enforcer and team builder: Keeping a day-to-day focus on the long-term path to victory -- 12. Candidate caretaker and confidant: Handling details and building trust. 
<br/><br/> CAS  Bachelor of Arts in Political Science 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>9781544316741 (Paperback : acidfree paper) 
<br/><br/><label>LCCN: </label>2018006752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management--United States.
<br/><br/><label>LC Class. No.: </label>JK2281  / .F45 2019 
<br/><br/><label>Dewey Class. No.: </label>324.70973 F34 2019