Cateora, Philip R.
International marketing /
Philip R. Cateora, John L. Graham.
- 13th ed.
- xxxii, 702 p. : ill., maps ; 29 cm.
Includes index.
College of Business and Accountancy
0073080063 (alk. paper) 9780073080062
2005057682
Export marketing.
International business enterprises.
HF1416 / .C375 2007
658.84/C28