TY  - BOOK
AU  - Berkowitz, Eric N.
AU  - Kerin, Roger A.
AU  - Rudelius, William.
AU  - Hartley, Steven W.
TI  - Marketing
SN  - 0-256-18968-4
U1  - 658.8 M34 1997 5
PY  - 1997///
CY  - United States of America
PB  - McGraw Hill Publishing Companies
KW  - Berkowitz, Eric N.
KW  - Marketing
N1  - Includes bibliographical references and index; CBAG
ER  -