Berkowitz, Eric N. <br/><br/>
Marketing. 
Eric N. Berkowitz. 
 - 5th ed. 
 - v, 736 pages;  30 cm.   book 
 - The Irwin series in marketing. .
<br/><br/> Includes bibliographical references and index. 
<br/><br/> College of Business and Accountancy Graduate Studies 
<br/><br/><br/>Text in English. 
<br/><br/><label>ISBN: </label>0-256-18968-4 
<br/><br/><label>Subjects--Personal Names: </label><br/>Berkowitz, Eric N.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 M34 1997