Advertising, promotion and marketing communications / 
edited by Alvin Moran. 
 - 256 pages :  colored illustrations ;  27 cm. 
 - Edu-Teh Learning. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> College of Business and Accountancy  Marketing Management 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>9781632408365 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.    <br/>Advertising.    <br/>Sales promotion. <br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 Ad96 2019