TY  - BOOK
AU  - Wheelen,Thomas L.
AU  - Hunger,J.David
TI  - Concepts in strategic management and business policy: globalization, innovation, and sustainability 
SN  - 9780133126129 (pbk)
AV  - HD30.28 .W433 2015
U1  - 658.4012 W56 2015 23
PY  - 2015///
CY  - Upper Saddle River, New Jersey, USA
PB  - Pearson Education, Inc.
KW  - Strategic planning
N1  - Includes indexes; Part 1: The Tools of Strategic Analysis. Chapter 1 What Is Strategy and the Strategic Management Process? --
Chapter 2 Evaluating a Firm's External Environment --
Chapter 3 Evaluating a Firm's Internal Capabilities --
Part 2: Business-Level Strategies. Chapter 4 Cost Leadership --
Chapter 5 Product Differentiation --
Part 3: Corporate Strategies. Chapter 6 Vertical Integration --
Chapter 7 Corporate Diversification --
Chapter 8 Organizing to Implement Corporate Diversification --
Chapter 9 Strategic Alliances --
Chapter 10 Mergers and Acquisitions --
Chapter 11 International Strategies --
Appendix: Analyzing Cases and Preparing for Class Discussions --
Glossary --
Company Index --
Name Index --
Subject Index; CBAG
ER  -