Wheelen, Thomas L. <br/><br/>
Concepts in strategic management and business policy :  globalization, innovation, and sustainability / 
Thomas L. Wheelen, Formerly with University of Virginia Trinity College, Dublin, Ireland, J. David Hunger, Iowa State University St. John's University ; Charles E. Bamford, University of Norte Dame ; with major contributions by Kathryn E. Wheelen, Alan N. Hoffman, Bentley University. 
 - Fourteenth Edition. 
 - xx, 357 pages :  chiefly colored illustrations ;  26 cm 
<br/><br/> Includes indexes. 
<br/><br/>Part 1: The Tools of Strategic Analysis. Chapter 1 What Is Strategy and the Strategic Management Process? --<br/>Chapter 2 Evaluating a Firm's External Environment --<br/>Chapter 3 Evaluating a Firm's Internal Capabilities --<br/>Part 2: Business-Level Strategies. Chapter 4 Cost Leadership --<br/>Chapter 5 Product Differentiation --<br/>Part 3: Corporate Strategies. Chapter 6 Vertical Integration --<br/>Chapter 7 Corporate Diversification --<br/>Chapter 8 Organizing to Implement Corporate Diversification --<br/>Chapter 9 Strategic Alliances --<br/>Chapter 10 Mergers and Acquisitions --<br/>Chapter 11 International Strategies --<br/>Appendix: Analyzing Cases and Preparing for Class Discussions --<br/>Glossary --<br/>Company Index --<br/>Name Index --<br/>Subject Index 
<br/><br/> College of Business and Accountancy Graduate Studies 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>9780133126129 (pbk) 
<br/><br/><label>LCCN: </label>2013047454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .W433 2015 
<br/><br/><label>Dewey Class. No.: </label>658.4012 W56 2015