TY  - BOOK
AU  - Gupta, Prachi, 
AU  - Aggarwal, Ashita, 
AU  - Majra, Hufrish, 
AU  - Jacob, Issac, 
AU  - Jain, Varsha, 
AU  - Krishna, Gajulaplly Radha, 
AU  - Narang, Rita, 
AU  - Shanthi,
AU  - Paul Antony, Suresh, 
AU  - Goswami, Susobhan, 
TI  - Marketing management: Indian cases 
SN  - 9789332587106 (pbk)
U1  - 658.8 M34 2018 23
PY  - 2018///
CY  - Noida, Uttar Pradesh,India
PB  - Pearson India Education Services, 
KW  - Marketing management
KW  - Marketing
KW  - Management
KW  - India
N1  - MTR Foods-A marketing marvel --
Customer value-Explored, created, communicated & delivered --
Customer loyalty-The ultimate objective of every marketer --
Starbucks India: The human coffee experience --
The techy amazon insight --
Consumer behaviour - its wide facets and deep implications --
Zicom - leveraging corporate trust and technical strengths in the B2B market --
Facebook: Business connections in India and China --
Who will but Xylo - mahindra and mahindra automotive sector --
Kellogg's cornflakes in India: Finding a platform that connects --
Nivea - Managing the legacy brand --
The call of the competition --
Fevicol - The iconic bond --
Designing and managing services --
AACHI Masala - Entering the north Indian masala category --
Slicerooms: A slice of time, a cut of profits! --
Oreo in India - Launching and establishing a global brand in India using integrated marketing communications effectively --
Wonder cement - -Building a strong brand through --
A case study on direct marketing of wedding return gifts --
Selling process in animal nutrition and health industry --
Amazon.com adapts its retail business in India --
E-marketing models: Retailers perspectives a case of groupon --
Unilever: Working beyond the horizon; CBA; Marketing Management
ER  -