TY  - BOOK
AU  - Humberstone, Fiona. 
TI  - How to style your brand : : everything you need to know to create a distinctive brand identity 
SN  - 9780956454539 (pbk)
U1  - 658.827 H88 2015 23
PY  - 2015///
CY  - West Hartford, CT, USA : 
PB  - Copper Beech Press
KW  - Branding (Marketing)
KW  - Brand name products -- Design
N1  - Reprint. Originally published: 2015; Indhold; Brand styling basics; Planning; Create your vision; Create your logo; Pulling together your brand elements; Styling it up; CBA; Marketing Management
N2  - "The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, branding expert Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. Drawing on her experience from developing hundreds of brand identities for companies worldwide, Fiona's tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you business."--Back cover; The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs
ER  -