TY  - BOOK
AU  - Dudo,Anthony
AU  - Kahlor,LeeAnn
TI  - Strategic communication: new agendas in communication 
T2  - New agendas in communication
SN  - 9781138184787 (hbk)
AV  - P90 .S7675 2017
U1  - 302.23 St82  2017 23
PY  - 2017///
CY  - New York, NY, USA
PB  - Routledge, Taylor & Francis Group
KW  - Communication
N1  - "College of Communication, the University of Texas at Austin"--Cover; Includes bibliographical references and index; 1. A story about stories in strategic communication / Michael Dahlstrom --
2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre --
3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young --
4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson --
5. How we talk and why it matters / Myiah Hutchens --
6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean --
7. Marketer-consumer language cooperation in strategic communication / Ann Kronrod --
8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister --
9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin; CAS; Bachelor of Arts in Communication
ER  -