Strategic communication :  new agendas in communication / 
edited by Anthony Dudo and LeeAnn Kahlor. 
 - xii, 191 pages :  illustrations ;  23 cm. 
 - New agendas in communication .
<br/><br/> "College of Communication, the University of Texas at Austin"--Cover 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. A story about stories in strategic communication / Michael Dahlstrom --<br/>2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre --<br/>3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young --<br/>4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson --<br/>5. How we talk and why it matters / Myiah Hutchens --<br/>6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean --<br/>7. Marketer-consumer language cooperation in strategic communication / Ann Kronrod --<br/>8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister --<br/>9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin 
<br/><br/> CAS  Bachelor of Arts in Communication 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>9781138184787 (hbk) 9781138184794 (pbk) 
<br/><br/><label>LCCN: </label>2016003435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.
<br/><br/><label>LC Class. No.: </label>P90  / .S7675 2017 
<br/><br/><label>Dewey Class. No.: </label>302.23 St82  2017