Marketing for hospitality and tourism / edited by Gerald Ross. - 245 pages : colored illustrations ; 27 cm.

Includes index.

College of Business and Accountancy Bachelor of Science in Hospitality Management College of Business and Accountancy Bachelor of Science in Tourism Management


Text in English

9781635498684 (pbk)


Hospitality industry--Marketing.
Tourism--Maketing.

647.940688 M34 / 2018