Modahl, Mary.
Now or never : how companies must change today to win the battle for Internet consumers /
Mary Modahl.
- 1st ed.
- xxviii, 237 p. : ill. ; 25 cm.
Includes bibliographical references (p. 223-225) and index.
0066620120 (acidfree paper)
99049437
Internet marketing.
Teleshopping.
Consumer behavior.
HF5415.1265 / .M63 2000
658.84/M72