Modahl, Mary.

Now or never : how companies must change today to win the battle for Internet consumers / Mary Modahl. - 1st ed. - xxviii, 237 p. : ill. ; 25 cm.

Includes bibliographical references (p. 223-225) and index.



0066620120 (acidfree paper)

99049437


Internet marketing.
Teleshopping.
Consumer behavior.

HF5415.1265 / .M63 2000

658.84/M72