TY  - BOOK
TI  - Principles of marketing : : an Asian perspective 
SN  - 9781292089669  (pbk)
U1  - 381/P93 23
PY  - 2017///
CY  - Harlow, Essex, England, UK : 
PB  - Pearson Education Limited
KW  - Marketing -- Asia.
KW  - Marketing.
N1  - "Authorized adaptation from the United States edition, entitled Principles of Marketing, 16th edition, ISBN: 978-0-13-379502-8 by Philip Kotler and Gary Armstrong, published by Pearson Education ©2017"--Title page verso; Includes bibliographical references and index
ER  -