Principles of marketing :   an Asian perspective / 
Philip Kotler, Gary Armstrong, Swee Hoon Ang, Chin Tiong Tan, Oliver Hon-Ming Yau, Siew Meng Leong. 
 - Fourth edition. 
 - xxiv, 750 pages :  colored  illustrations ; .  28 cm. 
<br/><br/> "Authorized adaptation from the United States edition, entitled Principles of Marketing, 16th edition, ISBN: 978-0-13-379502-8 by Philip Kotler and Gary Armstrong, published by Pearson Education ©2017"--Title page verso. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>In English. 
<br/><br/><label>ISBN: </label>9781292089669  (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Asia. <br/>Marketing. 
<br/><br/><label>Dewey Class. No.: </label>381/P93