Strategic management of technology and innovation /
Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.
- 3rd ed.
- xiii, 990 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
College of Engineering and Computer Studies
0072312831
00040689
Technological innovations--Management. New products--Management. High technology industries--Management.