Burgelman, Robert A.

Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - 3rd ed. - xiii, 990 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

College of Engineering and Computer Studies

0072312831

00040689


Technological innovations--Management.
New products--Management.
High technology industries--Management.

HD45 / .B799 2001

658.514/B19