Principles of advertising & IMC /
Principles of advertising and IMC
Tom Duncan.
- 2nd ed.
- xxvii, 774 p. : col. ill. ; 29 cm.
- The McGraw-Hill/Irwin series in marketing .
- McGraw-Hill/Irwin series in marketing. .
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
College of Business and Accountancy
0072537744 (alk. paper) 0071111182 (international : alk. paper)