Palmer, Adrian. <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - 3rd ed. 
 - xvi, 516 p.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>  
<br/><br/><label>ISBN: </label>0077097483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8/P18