TY  - BOOK
AU  - Ind,Nicholas
TI  - Living the brand: how to transform every member of your organization into a brand champion 
SN  - 0749433515
AV  - HD69.B7 I54 2001
U1  - 658.827/In2 22
PY  - 2001///
CY  - London
PB  - Kogan Page in association with Marketing
KW  - Business names
KW  - Brand name products
KW  - Management
KW  - Employee participation
N1  - Includes bibliographical references and index; GRAD
ER  -