Ind, Nicholas.

Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind. - v, 202 p. : ill. ; 24 cm.

Includes bibliographical references and index.



0749433515

GBA0-V5606


Business names.
Brand name products.
Management--Employee participation.

HD69.B7 / I54 2001

658.827/In2