Ford, David,  1944- <br/><br/>
The Business marketing course :  managing in complex networks / 
David Ford ; Pierre Berthon ... [et al.]. 
 - xv, 238 p. :  ill. ; 
<br/><br/> "I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii]. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>  
<br/><br/><label>ISBN: </label>0471877220 
<br/><br/><label>LCCN: </label>2001056905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Business networks--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .F566 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8/B96