TY  - BOOK
AU  - Alminar-Mutya, Ruby F.,
TI  - Understanding marketing research
SN  - 9786214271481
U1  - 381 Al66 23
PY  - 2024///
CY  - Intramuros, Manila
PB  - Unlimited Books Library Services & Publishing Inc.
KW  - Market research reports
N1  - Includes bibliographical references; Basic Research and Marketing Research
Types of Research and the Research Problem
Formulating the Marketing Research Problem and Proposal
Marketing Research Data Collection
The Marketing Research Study Report; CBA; Bachelor of Science in Business Administration Major in Marketing Management
N2  - Understanding Marketing Research is a response to the need for materials for the business administration, management or marketing course. The book explores in interrelationships between various functional areas in business, using cases and activities to develop critical thinking among the students.
ER  -