Alminar-Mutya, Ruby F., <br/><br/>
Understanding marketing research / 
Ruby F. Alminar-Mutya, DBA, CPME. 
 - x, 255 pages :  illustrations ;   25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Basic Research and Marketing Research<br/>Types of Research and the Research Problem<br/>Formulating the Marketing Research Problem and Proposal<br/>Marketing Research Data Collection<br/>The Marketing Research Study Report 
<br/><br/> Understanding Marketing Research is a response to the need for materials for the business administration, management or marketing course. The book explores in interrelationships between various functional areas in business, using cases and activities to develop critical thinking among the students.  
<br/><br/> College of Business and Accountancy  Bachelor of Science in Business Administration Major in Marketing Management 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9786214271481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research reports.
<br/><br/><label>Dewey Class. No.: </label>381 Al66  / 2024