Andrews, Harry,

Sociology of mass communication / Harry Andrews. - x, 321 pages : illustrations ; 23 cm. - Alexis Paper Backs .

Includes bibliographical references and index.

Meaning of Sociology
Sociological Theory and Mass Communication: Exploring the Interplay of Society and Media
Concept of Sociology and Culture
Socialisation and the Family
Mass Communication
The Mass Media
Influence of Mass Media: Relationship between the Media and the Society
Media as the Fourth Estate of the Realm
Political Economy of Communications
Media and the State
Concept of Press Freedom
Press Censorship
Cultural and Media Imperialism

The sociology of mass communication provides a robust framework for comprehending the intricate interplay between society and media. This multidimensional exploration encompasses the examination of media's influence on individuals and society, the construction of social reality through media narratives, considerations of media ownership and control, and the pivotal role media plays in shaping audience behavior and identities. By engaging in a critical analysis of the complex relationship between society and the media, this field offers invaluable insights into the underlaying social dynamics and power structures inherent in mass communication. This book delves into the nuanced ways in which mass communication influences, reflects, and is reciprocally influenced by the broader societal fabric. The multifaceted relationships between media, culture, power, and identity are thoroughly examined, providing readers with profound insights into the intricate and ever-evolving landscape of mass communication. By exploring key theoretical frameworks, backed by empirical research and real-world examples, this book empowers readers with the analytical tools needed to critically assess and navigate the dynamic terrain of mass communication in the 21st century. It encourages a thoughtful and engaged approach to media consumption, recognizing its pivotal role in shaping our social reality and influencing the way we perceive, interact, and participate in the world around us. This comprehensive exploration serves as a guide for readers to develop a nuanced understanding of the complexities inherent is mass communication, fostering media literacy and promoting a more insightful engagement with the ever-evolving media landscape.

CAS Bachelor of Arts in Communication


English

9798891611535


Mass communication--Social aspects.
Mass media--Social aspects.

302.2 An26 / 2024