TY  - BOOK
AU  - Rai, Anil Kumar, 
TI  - Encyclopedia of journalism and mass communication
SN  -  9781774695326
U1  - 070.403 En19 23
PY  - 2023///
CY  - Burlington, ON, Canada
PB  - Society Publishing, 
KW  - Communication
KW  - Encyclopedias
KW  - Mass communication
KW  - Journalism
N1  - Includes bibliographical references and index; Chapter 1 Media and Social Image
Chapter 2 Women in Journalism and Media
Chapter 3 Journalism and Business
Chapter 4 Dangers of Investigative Journalism
Chapter 5 Role of Society and Culture in Film
Chapter 6 Propaganda in Media
Chapter 7 Privacy and Confidentiality in Journalism
Chapter 8 The Importance of Advertising on Media
Chapter 9 The Future of Journalism
Chapter 10 Training Personnel in Mass Media : both Print and Electronic Media Markets
Chapter 11 Monitoring  and Conducting Research in Communication, Media, and Information Technology
Chapter 12 Updating Media Personnel on Current Trends in Technological Development
Chapter 13 Partnering with Media Houses to Coproduce Professional Programs
Chapter 14 Journalism Ethics: Good News versus Bad News
Chapter 15 Audio-Visual Communication
; CAS; Bachelor of Arts in Communication
N2  - This volume traces the historical development of print, broadcasting, public relations, and advertising and their impact on society, while examining the rapid growth and development of the Internet. It introduces readers to inventors, patents, copyright regulations, screenplay formats, national media regulation laws, and careers in the media industry. At the same time, the course explores how the media reflects and inspires cultural, political and ethical norms, with an emphasis on different storytelling techniques based on audience and communication style. The volume also explores the role of mass media in creating for audiences. The purpose of this volume is to introduce the reader to the principles, concepts, policies and practices of the mass media industry (broadcast, internet, print, and digital communications) and related advertising and public relations industries. Regulations, global impacts and changes are also discussed
ER  -