Encyclopedia of journalism and mass communication / 
edited by Anil Kumar Rai. 
 - xxiv, 358 pages :   illustrations (chiefly colour) ;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1 Media and Social Image<br/>Chapter 2 Women in Journalism and Media<br/>Chapter 3 Journalism and Business<br/>Chapter 4 Dangers of Investigative Journalism<br/>Chapter 5 Role of Society and Culture in Film<br/>Chapter 6 Propaganda in Media<br/>Chapter 7 Privacy and Confidentiality in Journalism<br/>Chapter 8 The Importance of Advertising on Media<br/>Chapter 9 The Future of Journalism<br/>Chapter 10 Training Personnel in Mass Media : both Print and Electronic Media Markets<br/>Chapter 11 Monitoring  and Conducting Research in Communication, Media, and Information Technology<br/>Chapter 12 Updating Media Personnel on Current Trends in Technological Development<br/>Chapter 13 Partnering with Media Houses to Coproduce Professional Programs<br/>Chapter 14 Journalism Ethics: Good News versus Bad News<br/>Chapter 15 Audio-Visual Communication<br/> 
<br/><br/> This volume traces the historical development of print, broadcasting, public relations, and advertising and their impact on society, while examining the rapid growth and development of the Internet. It introduces readers to inventors, patents, copyright regulations, screenplay formats, national media regulation laws, and careers in the media industry. At the same time, the course explores how the media reflects and inspires cultural, political and ethical norms, with an emphasis on different storytelling techniques based on audience and communication style. The volume also explores the role of mass media in creating for audiences. The purpose of this volume is to introduce the reader to the principles, concepts, policies and practices of the mass media industry (broadcast, internet, print, and digital communications) and related advertising and public relations industries. Regulations, global impacts and changes are also discussed 
<br/><br/> CAS  Bachelor of Arts in Communication 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9781774695326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Encyclopedias.<br/>Mass communication--Encyclopedias.<br/>Journalism--Encyclopedias.
<br/><br/><label>Dewey Class. No.: </label>070.403 En19  / 2023