Baran, Stanley J., <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran, Bryant University, Emeritus. 
 - 2024 Release, International student edtion 
 - xxv, 389, [37] pages :  color illustrations ;   28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1: Laying the groundwork<br/>Part 2: Media, media industries, ad media audiences<br/>Part 3: Strategic communication industries<br/>Part 4: Mass-mediated culture in the information age 
<br/><br/> "Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--  
<br/><br/> CAS  Bachelor of Arts in Communication 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9781266873492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P90  / .B284 2024 
<br/><br/><label>Dewey Class. No.: </label>302.23 B23  / 2024