TY  - BOOK
AU  -  Hoyer, Wayne D., 
AU  - MacInnis, Deborah J., 
AU  - Pieters, Rik,
TI  - Consumer behavior
SN  -  9780357721292
U1  - 658.8342 H85 23
PY  - 2024///
CY  - Boston, MA, USA : 
PB  - Cengage Learning, Inc., 
KW  - Consumer behavior
N1  - Previous edition: Australia: Cengage Learning, 2018; Includes glossary, bibliographical references and index; Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort. Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort.9. Judgment and Decision Making Based on Low Effort.10. Post-Decision Processes. Part IV: THE CONSUMER’S CULTURE.11. Social Influences on Consumer Behavior.12. Consumer Diversity.13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior.17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society; CBA; Bachelor of Science in Business Administration major in Financial Management; CBA; Bachelor of Science in Business Administration Major in Human Resource Mgt; CBA; Bachelor of Science in Business Administration Major in Marketing Management
N2  - "Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment." --
ER  -