Consumer behavior /
Wayne D. Hoyer, The University of Texas at Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Universidade Catolica Portuguesa, Lisbon, And Tilburg University.
- Edition 8
- xviii, 536 pages : color illustrations ; 28 cm.
Includes glossary, bibliographical references and index.
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort. Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort.9. Judgment and Decision Making Based on Low Effort.10. Post-Decision Processes. Part IV: THE CONSUMER’S CULTURE.11. Social Influences on Consumer Behavior.12. Consumer Diversity.13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior.17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society.
"Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment." -- Provided by publisher
College of Business and Accountancy Bachelor of Science in Business Administration major in Financial Management College of Business and Accountancy Bachelor of Science in Business Administration Major in Human Resource Mgt College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management