Kerin, Roger A.,  <br/><br/>
Marketing :   the core / 
Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver. 
 - 2024 release. International student edition 
 - xliii, 595 pages :  color illustrations ;  28 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/>Part 1  Initiating the Marketing Process<br/>Part 2 Understanding Buyers and Markets<br/>Part 3 Targeting Marketing Opportunities<br/>Part 4 Satisfying Marketing Opportunities 
<br/><br/> Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. the elements of this approach have been the foundation for each edition of Marketing: The Core as they have evolved and adapted to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies, an they serve as the core of the text and its supplements. 
<br/><br/> College of Business and Accountancy  Bachelor of Science in Business Administration Major in Marketing Management 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9781266807961 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>381 K45  / 2024