Strategic management and business policy : globalization, innovation, and sustainability /
Charles E. Bamford, Duke University, Alan N. Hoffman, Bentley University, Thomas L. Wheelen, Formerly with University of Virginia, Trinity College, Dublin, Ireland, J. David Hunger, Formerly with Iowa State University, St., John's University, authors.
- Sixteenth edition. Global edition
- 1 volume (various pagings) : 422 pages, [various pagings] illustrations (color) ; 26 cm
Previous edition authored by Thomas L. Wheelen, 2018
Includes bibliographical references and index.
Part 1: Introduction to strategic management and business policy Basic concepts of strategic management Corporate governance Social responsibility and ethics in strategic management Part 2: Scanning the environment Environmental scanning and industry analysis Organizational analysis and competitive advantage Part 3: Strategy formulation Strategy formulation: Business strategy Strategy formulation: corporate strategy Strategy formulation: functional strategy and strategic choice Part 4: Strategy implementation and evaluation Strategy implementation: global strategy Strategy implementation: organizing and structure Strategy implementation: staffing and directing Evaluation and re-assessment Part 5: Introduction to case analysis Suggestions for case analysis Part six: Cases in strategic management
"Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And teaches you the strategic concepts you should know as you face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th edition, you get an extraordinarily well-researched and practically crafted lesson." -- Provided by publisher
College of Business and Accountancy Bachelor of Science in Business Administration major in Financial Management College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management