TY  - BOOK
AU  - Aaker,David A.
AU  - Moorman,Christine
ED  - John Wiley & Sons,
TI  - Strategic market management
SN  - 9781119802860
AV  - HF5415.13 .A354 2024
U1  - 658.8 Aa41 23/eng/20230912
PY  - 2024///]
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes index; Strategic Market Analysis
Creating Marketing Strategy
Managing Marketing Strategy for Growth
Implementing Marketing Strategy
; CBA; Bachelor of Science in Business Administration Major in Marketing Management
N2  - "This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"--
ER  -