TY  - BOOK
AU  - Caudilla, Jesus Perry L. 
TI  - Essentials of purposive communication
SN  - 9786214092079
U1  - 302.2 C31  23
PY  - 2023///
CY  - Mandaluyong City
PB  - Books Atbp. Publishing Corp.
KW  - Communication
N1  - Includes bibliographical references; Preface iii - Learning walkthrough vii -- Communication process and principles 3 -- Ethics in communication 33 -- Intercultural communication 53 -- Visual communication - the power of images 77 -- Multimodal public awareness campaign (MPAC) 113 -- Technology-based communication tools and strategies 125 -- Communication for information, persuasion, and motivation [151] -- Workplace communication and oral presentation 181 -- Scoring rubric for oral presentation 213 -- Scoring rubric for brochure 215 -- Scoring rubric for poster 216; CAS; Bachelor of Arts in Communication; All colleges; All programs
N2  - "Purposive communication is a course about writing, speaking, and presenting to different audience and for various purposes." -- from the Preface
ER  -