Caudilla, Jesus Perry L.  <br/><br/>
Essentials of purposive communication / 
Jesus Perry L. Caudilla. 
 - xii, 218 pages :   illustrations ;   25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Preface iii - Learning walkthrough vii -- Communication process and principles 3 -- Ethics in communication 33 -- Intercultural communication 53 -- Visual communication - the power of images 77 -- Multimodal public awareness campaign (MPAC) 113 -- Technology-based communication tools and strategies 125 -- Communication for information, persuasion, and motivation [151] -- Workplace communication and oral presentation 181 -- Scoring rubric for oral presentation 213 -- Scoring rubric for brochure 215 -- Scoring rubric for poster 216. 
<br/><br/> "Purposive communication is a course about writing, speaking, and presenting to different audience and for various purposes." -- from the Preface. 
<br/><br/> CAS  Bachelor of Arts in Communication  All colleges  All programs 
<br/><br/><br/>In English 
<br/><br/><label>ISBN: </label>9786214092079 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.
<br/><br/><label>Dewey Class. No.: </label>302.2 C31   / 2023