TY  - BOOK
AU  - Laudon, Kenneth C., 
AU  - Traver, Carol Guercio,
TI  -  E-commerce 2023-2024 : : business. technology. society 
SN  - 9781292449722
U1  - 381.142 L36 23
PY  - 2024///
CY  - Harlow, England
PB  - Pearson Education Limited
KW  - Electronic commerce
KW  - Internet marketing
N1  - Includes bibliographical references and index; PART 1: INTRODUCTION TO E-COMMERCE: 1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts. 
PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE: 3. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems. 
PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES: 6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce. 
PART 4: E-COMMERCE IN ACTION: 9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
; CBA; Bachelor of Science in Business Administration Major in Marketing Management
N2  - Forlagets beskrivelse: "E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy."
ER  -