Laudon, Kenneth C.,  <br/><br/>
E-commerce 2023-2024 :   business. technology. society / 
Kenneth C. Laudon, New Yok University, Carol Guercio Traver, Azimuth Interactive, Inc., authors. 
 - Eighteenth edition. Global edition  
 - 832 pages :  color illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>PART 1: INTRODUCTION TO E-COMMERCE: 1. The Revolution Is Just Beginning<br/>2. E-commerce Business Models and Concepts. <br/>PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE: 3. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform<br/>4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps<br/>5. E-commerce Security and Payment Systems. <br/>PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES: 6. E-commerce Marketing and Advertising Concepts<br/>7. Social, Mobile, and Local Marketing<br/>8. Ethical, Social, and Political Issues in E-commerce. <br/>PART 4: E-COMMERCE IN ACTION: 9. Online Retail and Services<br/>10. Online Content and Media<br/>11. Social Networks, Auctions, and Portals<br/>12. B2B E-commerce: Supply Chain Management and Collaborative Commerce<br/> 
<br/><br/> Forlagets beskrivelse: "E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy." 
<br/><br/> College of Business and Accountancy  Bachelor of Science in Business Administration Major in Marketing Management 
<br/><br/><br/>In English 
<br/><br/><label>ISBN: </label>9781292449722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>381.142 L36  / 2024