Strategic business analysis with management /
Prof. Norvin Moises Palma, Prof. Janus Aries Q. Simbillo, CPA, MBA, authors.
- viii, 260 pages : illustrations ; 25 cm.
Includes bibliographical references.
Chapter 1: Introduction of Strategic Business Analysis Chapter 2: Analysis, Techniques and Process Chapter 3: Entrepreneurial Mindset in Corporate Strategic Analysis Chapter 4: Operation Department Strategies and Analysis Chapter 5: Marketing Department Strategies and Analysis Chapter 6: Finance Department Strategies and Analysis Chapter 7: Supply Chain and Inventory Department Strategies and Analysis Chapter 8: Human Resources Department Strategies and Analysis Chapter 9: Security Management Analysis Chapter 10: Digital Media Analysis Chapter 11: Economics Analysis Chapter 12: Retail Analysis Chapter 13: Service Industry Analysis Chapter 14: Property Appraisal Analysis Chapter 15: Risk and Crisis Management Analysis Chapter 16: P-A-L-M-A Analysis
The book is Outcome Based Education (OBE) and aligned to the prescribed program goal and program outcome of tertiary education authority. It reflects both normal and new normal situations. It will greatly educate our future accountants and managers to rationalize situation and produce better holistic judgement considering the resources of the enterprises, employers, employees, customers, other stakeholders, and our only one planet - "earth". Strategic Business Analysis aims to make the students to understand the situation and produce practical and best decisions through analysis, plans, and action.
College of Business and Accountancy Bachelor of Science in Accountancy