TY  - BOOK
AU  - Jaravata, Lalaine A. 
TI  - Data analytics in tourism and hospitality management
SN  - 9786214780518
U1  - 006.3 J28 23
PY  - 2024///
CY  - Sta. Cruz, Manila
PB  - EDRIC Publishing House
KW  - Data mining
N1  - Includes bibliographical references; Chapter
1 Introduction to Data Analytics in Hospitality and Tourism
2 Data Collection and Management
3 Data Visualization and Exploratory Data Analysis
4 Descriptive Analytics
5 Predictive Analytics
6 Prescriptive Analytics Decision-Making and Optimization
7 Customer Analytics and Personalization
8 Revenue Management and Pricing Analytics
9 Social Media and Sentiment Analysis
10 Location Analytics and Destination Management
; CBA; Bachelor of Science in Hospitality Management; CBA; Bachelor of Science in Tourism Management
ER  -