Managerial economics /
authors, William F. Samuelson, Stephen G. Marks, Jay L. Zagorsky.
- Ninth edition, International Adaptation.
- xxii, 526 pages, [various pagings] : illustrations ; 25 cm.
Includes bibliographical references and index.
Section I Decisions within Firms Section II Competing within Markets Section III Decision-Making Applications
Exclusively updated throughout, this International Adaptation makes use of new central managerial problems and case studies from across the world to discuss the foundational principles of managerial economics, illustrate key concepts, and strengthen students' critical thinking skills. Favoring practical skills development over complicated theoretical discussion, the book includes mini-problems and spreadsheet problems that reinforce students' quantitative understanding without overwhelming them with an excessive amount of mathematics.
College of Business and Accountancy Bachelor of Science in Accountancy