Mutya, Ruby F. A.  <br/><br/>
Advertising principles :   marketing communication approach / 
Ruby F. Alminar - Mutya.-- 
 - v, 159 pages :   illustrations ;   23 cm. 
<br/><br/>includes bibliographical references and index. 
<br/><br/> College of Business and Accountancy  Bachelor of Science in Business Administration Major in Marketing Management 
<br/><br/><label>ISBN: </label>9710868683 
<br/><br/><label>Dewey Class. No.: </label>659.1 M98 ©2007.