Murphy, Holden.  <br/><br/>
Event planning and management :  intermediate / 
Holden Murphy. 
 - viii, 235 pages :  color illustrations ;  27 cm.  
<br/><br/> Includes index. 
<br/><br/>Chapter 1 Event Management: An Introduction<br/>Chapter 2 Planning and Organizing Events<br/>Chapter 3 Wedding Planning and Management<br/>Chapter 4 Corporate Event Management<br/>Chapter 5 Party and Outdoor Events <br/> 
<br/><br/> Event planning and management refers to the application of project management principles to the planning of small-scale or large-scale personal or corporate events, such as weddings, parties, conferences, festivals, etc. Event planning and management usually involves an understanding of the target audience and the brand, followed by the creation of an event concept that suits the requirement. This in turn is followed by the planning and coordination of the technical events until its final launch. Diverse activities are integral to event planning, such as budgeting, vendor management, scheduling, etc. Event management incorporates the execution of the technical, creative, and logistical aspects of the events such as event design, marketing and communication, budgeting and negotiation, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in event planning and management. Such selected concepts that redefine event planning and management have been presented herein. This book is appropriate for those seeking detailed information in this area. 
<br/><br/> College of Business and Accountancy  Bachelor of Science in Hospitality Management 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>9781641725347 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events<br/>Special events--Management<br/>Special events--Planning
<br/><br/><label>LC Class. No.: </label>GT3405.E84  / 2022 
<br/><br/><label>Dewey Class. No.: </label>394.2 M95  / 2022