TY  - BOOK
AU  - Buenaventura, John Paul Guevarra, 
AU  - Gutierrez, Liberty Buenaventura,
TI  - Tourism & hospitality marketing
SN  - 9786214063437 (pbk)
U1  - 910.688 B86 23
PY  - 2022///
CY  - Manila, Philippines
PB  - Mindshapers Co., Inc.
KW  - Tourism
KW  - Marketing
KW  - Hospitality industry
N1  - Includes bibliographical references; Chapter 1 Introduction to Marketing
Chapter 2 Hospitality Services Marketing
Chapter 3 Hospitality Marketing Mix
Chapter 4 Product Service Mix
Chapter 5 Price Mix
Chapter 6 Promotion Mix
Chapter 7 Place Mix-Channel of Distribution
Chapter 8 Marketing Plan
Chapter 9 Strategic Marketing and Tactical Marketing
Chapter 10 Market Opportunity and Consumer Analysis
Chapter 11 Consumer Behavior
Chapter 12 Customer Relationship Development Strategies
Chapter 13 Marketing Research and Environment
Chapter 14 Market Segmentation
Chapter 15 Tourism Marketing
; CBA; Bachelor of Science in Hospitality Management; CBA; Bachelor of Science in Tourism Management
ER  -